
August 3, 2025
PLUS's Birthday: Over 100,000 Wishes Fulfilled
About the PLUS Program
PLUS is the most elaborate loyalty program in Georgia, which celebrated its 7th birthday this year and has gifted countless people.
Working Process
Ketevan Vasadze is the senior loyalty manager, who, together with her team, constantly strives to create diverse and interesting offerings for loyal customers.
PLUS Points
PLUS points are the main benefit of the program, which are automatically accumulated during transactions at Bank of Georgia terminals or with online payments.
Importance of Status
The PLUS program includes up to 2 million unique users.
Celebrating PLUS's Birthday
Users eagerly await the birthday of PLUS throughout the year since on this day fulfilling wishes becomes easier and more accessible.
Offers
This year, the birthday promotion involved nearly 300 partners, and over 100,000 transactions using PLUS points were recorded across Georgia.
Discounts
All of this is great, but it is not necessary to wait for the PLUS birthday to fulfill wishes.