Shopping
August 3, 2025
Discover What Awaits You on PLUS's Birthday
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Since July 5, 2017, PLUS's birthday has become a shopping festival that people look forward to all year round. On this day, with gathered PLUS points, you can purchase any item with a 50% discount at over 200 partner locations.
Often, we struggle to save money to delight ourselves and our loved ones. However, PLUS points accumulate effortlessly and automatically with any payment, giving you the opportunity to boldly buy what you've wanted for a long time. Throughout the year, Bank of Georgia offers loyal customers various discounts for payments made with points, but July 5 is special - a celebration of emotions, joy, relationships, and gifts, as public and universal as football.
This year, the symbol of the PLUS birthday campaign is Budu Zivzivadze, the number eight of the Georgian national team, who left a remarkable mark with his excellent performance at the European Championship. Did you know that throughout all this time, Budu was hinting at the preparation for PLUS's birthday?
The campaign's creative director, Beka Mepharishvili, shares how Budu's famous gesture relates to PLUS points:
“During the brainstorming process, we tried many different directions, searching for everything that could be associated with this symbol in form and idea. Budu reminded us of this process. We noticed that if we tilt his famous gesture by 30 degrees, we get the PLUS sign. The campaign is built on a simple joke - it turns out Budu has been reminding us all along to gather points for the PLUS birthday. Plus, Budu plays with the number 8 on the team, and this year PLUS turns 8. This day is a kind of public holiday - Budu is a public footballer.
This is how one gesture can become a symbol connecting many people. Football, with its fans, traditions, unwritten and written rules, is a culture that is larger and more significant than just a game. Giving gifts is not just exchanging items; it's a means of caring for each other, expressing love, friendship, and emotions.
Specifically for this day, Bank of Georgia customers have been accumulating points all year. If you keep an eye on the bank's offers, accumulating points will be even easier for you, as you can often earn 10 or 30 times more PLUS points at partner locations. If you use a credit card, don't forget that you can convert AMEX-accrued MR points to PLUS points in just a few seconds via mobile banking. Additionally, with mobile banking, you can also transfer PLUS points to others. If you want to buy something for family or friends, you can consolidate your collected points and fulfill a wish together. So, you still have time. Gather points and join the PLUS celebration, the only birthday where the birthday person themselves gives countless gifts. Sometimes, cheering for yourself or your loved ones is simpler than you might think.
